Reform UK treasurer Nick Sweet’s start-up fund misplaced £100mn over a decade

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Nick Sweet, the treasurer of Nigel Farage’s Reform UK, has racked up greater than £100mn of monetary losses backing plenty of failed ventures together with an augmented actuality start-up and a high-fashion home.

The property developer behind luxurious Knightsbridge condominium block One Hyde Park — which has been a magnet for oligarchs, pop stars and different super-rich consumers — took the senior submit in Farage’s celebration final 12 months with the promise to rework its funds and woo important donors.

Sweet has spearheaded Reform fundraising dinners that attracted former Conservative donors. He was additionally current at a December assembly at Donald Trump’s Mar-a-Lago resort between Farage and Elon Musk when the Tesla chief was contemplating making a big contribution to the celebration, which made massive good points in England’s native elections this month.

Although typically described as a billionaire, Sweet’s funds are obscured by an online of offshore corporations in jurisdictions comparable to Luxembourg and Guernsey, main some bankers to query the viability of his tried bids for multibillion pound corporations.

Accounts for Sweet’s Luxembourg-based funding portfolio, Sweet Ventures, present his funding firm recorded losses totalling €120mn (£101mn) from its inception in 2014 up till December 2023, the final date for which figures can be found, in response to evaluation by the Monetary Instances.

Sweet Ventures had a gross guide worth of €167mn on the finish of 2023, with a web worth of simply €69mn, in response to its monetary statements. Nevertheless, an individual acquainted with Sweet Enterprise’s investments stated that as of March it had investments in 17 corporations with a complete “mark-to-market” worth of round £350mn.

Sweet has a 90 per cent stake within the funding agency, whereas director Steven Smith owns the remaining 10 per cent. It was based in 2014 to “again visionary founders with international ambitions” and use its “distinctive community to powerfully speed up companies and concepts”, in response to the corporate’s web site.

The enterprise recorded a €3mn revenue in 2021, however has misplaced cash each different 12 months of operation, accounts present. It incurred its largest annual lack of €67mn in 2018, with one other €30mn in 2020, after backing plenty of failed start-ups together with augmented actuality firm Blippar.

Ambarish Mitra, speaking at a conference
Ambarish Mitra: Sweet Ventures had an funding price €22mn in his augmented actuality firm Blippar © Andreas Gebert/dpa/Alamy

Blippar was based in 2011, however collapsed seven years later over a funding dispute. In 2017, the FT revealed that plenty of claims founder Ambarish Mitra made about his rags-to-riches back-story had been fabricated or exaggerated.

In 2017, Sweet Ventures had an funding price €22mn in Blippar, and was additionally owed virtually €2mn in excellent loans by the corporate, in response to filings.

After its collapse, Sweet Ventures purchased the enterprise’s belongings out of administration and accounts present it holds a 49 per cent stake in an organization referred to as “Blippar 2.0”.

It isn’t the one time Sweet Ventures has purchased a failed enterprise out of administration. In 2016, music social media platform Crowdmix, which counted DJ Pete Tong as a backer, collapsed owing £7.8mn to Sweet Ventures.

One other Sweet enterprise, owned by Sweet Ventures, purchased the corporate for £6.75mn, made up of £650,000 in money and simply over £6mn in debt forgiveness.

DJ Pete Tong
Pete Tong: the DJ backed music social media platform Crowdmix, which was purchased by a Sweet automobile after its collapse © Matt Crossick/PA

In 2020, Sweet’s firm additionally wrote off a €23mn mortgage that it was owed by high-fashion home Ralph & Russo. A 12 months later the model — which loved a string of endorsements from celebrities together with Beyoncé and Angelina Jolie and likewise obtained funding from controversial financier Lars Windhorst — fell into administration.

Though Sweet Ventures has a document of backing smaller know-how start-ups, Sweet has drawn scrutiny after his Luxembourg funding automobile introduced it was contemplating bids for bigger belongings comparable to THG, previously The Hut Group, and property firm Capital & Counties.

Each goal corporations had market values of roughly £2bn on the time, whereas Sweet Ventures’ accounts present that it had belongings price lower than €60mn. Neither bid materialised.

In 2022, Sweet acknowledged he had made a suggestion alongside different consumers to buy Chelsea Soccer Membership from Russian oligarch Roman Abramovich, who was below sanctions. A number of months later US financier Todd Boehly agreed to purchase the Premier League aspect for £4.25bn.

Sweet Ventures additionally backed Robert Bonnier’s firm Aaqua, a social media start-up, in 2021. Aaqua went bankrupt the next 12 months. Sweet continues to be pursuing Aaqua and Bonnier by London’s courts.

Sweet has different registered corporations within the UK, which have comparatively little monetary exercise, whereas his Guernsey-based entity doesn’t submit a breakdown of revenue and loss.

In a 2017 judgment regarding a case introduced towards Sweet by a former enterprise companion, Lord Justice Christopher Nugee stated Sweet was “admittedly very rich however the supply of this wealth is unclear”.

The decide pointed to items of cash and property he had obtained from his older brother Christian as a potential substantial supply.

One such reward disclosed within the court docket case is Nick Sweet’s personal condominium in One Hyde Park, which is available on the market with an asking worth of £175mn.

The condominium has an excellent mortgage owed to the Financial institution of Singapore, in response to filings, which the accounts for one more Sweet firm recommend initially stood at greater than £80mn.

Sweet declined to remark. An individual acquainted with his investments stated: “Public filings solely present a partial image, as they seize realised losses however not the upside of energetic or unrealised investments.

“Like every conventional enterprise portfolio, Sweet Ventures has skilled a variety of outcomes. Its success tales — which can in the end ship sturdy returns — merely aren’t mirrored till they’re monetised,” the particular person added. 

In addition they cautioned towards “drawing conclusions” from the accounts with out this “broader context”.

Further reporting by Owen Walker

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