Indian digital storytelling platform Pratilipi has cast a strategic content material partnership with manufacturing home Roy Kapur Movies to co-develop and produce a slate of movies and collection leveraging its expansive story universe.
The partnership will see the businesses collectively determine tales from Pratilipi’s platform, co-invest of their improvement, and collaboratively pitch and produce them for main studios and streamers. The objective is to co-produce at the least six tasks throughout movies and collection over the following three years.
The primary undertaking beneath the partnership is “Charitraheen,” written by Priti Jadhav, a courtroom drama that has generated over 21 million reads on the Pratilipi app, with greater than 244,000 opinions and a 4.88/5 ranking.
Pratilipi boasts over 30 million month-to-month lively customers, 1.6 million writers, and a list of thousands and thousands of tales throughout 12 Indian languages.
Roy Kapur Movies, based by veteran producer Siddharth Roy Kapur, brings manufacturing experience and business relationships to the alliance. The corporate’s credit embrace “The Sky Is Pink,” which premiered on the Toronto Worldwide Movie Competition, Netflix authentic movie “Yeh Ballet,” Netflix crime thriller collection “Aranyak,” and SonyLIV collection “Rocket Boys.” Latest productions embrace “Deva,” “Pippa” and “Tumse Na Ho Payega.”
“Our partnership with Pratilipi is rooted in a shared perception within the energy of storytelling — to entertain, spark thought, and replicate the various realities of India,” mentioned Roy Kapur. “Via this collaboration, Roy Kapur Movies faucets right into a wealthy tapestry of voices, languages, and lived experiences that usually go unheard. Our objective is to craft tales which are deeply rooted in native tradition but resonate universally. In at the moment’s fast-changing content material panorama, that is our manner of connecting grassroots narratives with international audiences.”
Roy Kapur additionally mentioned that the partnership presents “an unbelievable alternative to unearth and form these voices into tales that entertain and transfer audiences the world over.”
Ranjeet Pratap Singh, co-founder and CEO of Pratilipi, mentioned the collaboration represents “the following step to unlock the potential of Indian storytelling. Hundreds of thousands of writers on Pratilipi are already shaping the way forward for Indian storytelling, and now, with RKF, we now have the proper companion to deliver these tales to the display. We’re not simply adapting content material, we’re making a system the place highly effective concepts can transfer seamlessly from a author’s creativeness to a worldwide viewers. ‘Charitraheen’ is proof that nice tales don’t want to return from conventional locations anymore to achieve the worldwide viewers.”
Singh additionally famous that Pratilipi has “at all times believed that highly effective tales can come from wherever — a small city, a bustling metropolis, from creators each seasoned and new.”
Roy Kapur Movies’ upcoming tasks embrace collection “Matka King” for Prime Video and the internationally mounted historic epic “The Anarchy,” primarily based on William Dalrymple’s bestselling guide.
Pratilipi additionally owns and operates Pratilipi FM, Pratilipi Comics, Westland Books, and IVM Podcasts. The platform licenses tales to ecosystem companions for adaptation into streaming exhibits, TV collection and movies.