Snapchat, long-known as a featherweight within the league of Huge Tech giants, is hoping to greatest opponents Meta, Google and Apple by releasing its new augmented actuality AI-enabled sensible glasses months, perhaps even years, earlier than the massive guys.
Talking at a convention on Tuesday, Snap CEO Evan Spiegel stated the corporate would launch a brand new model of its camera-equipped glasses subsequent 12 months that can incorporate an interactive, AI-enhanced digital display inside the lens. The 2026 launch date can be forward of Meta, which plans to launch its AR “Orion” glasses in 2027, whereas Google has not hooked up a date to its Android XR glasses.
“The tiny smartphone restricted our creativeness,” Spiegel stated in his keynote on the Augmented World Expo convention in Lengthy Seaside, Calif. “It’s clear that right this moment’s units and person interfaces are woefully insufficient to understand the complete potential of AI.”
The brand new “Snapchat Specs” shall be light-weight and AI-enhanced, Snap stated. They are going to permit customers to take a look at objects in the true world and leverage AI to entry info, akin to translating components on a label from international languages. The glasses can even permit customers to work together with the objects on the lens, Snap stated, citing examples like enjoying video video games with their eyeballs.
The corporate didn’t share photographs of the Specs frames or present info on pricing. As a part of the Specs announcement, Snapchat shared that working system partnerships with OpenAI and Google Gemini will prolong into experiences for the glasses.
If Snap follows by on the promise of 2026 launch, it might be the primary Huge Tech firm to market with augmented actuality glasses for mainstream shoppers, claiming an early lead within the race to create the successor to the smartphone—a contest involving everybody from Meta, Google, and Apple, to ChatGPT maker OpenAI, which lately introduced a partnership with former Apple design boss Jony Ive.
A pioneer within the glasses kind issue, Snap made waves with the discharge of its “Spectacles” in 2016. The funky trying glasses have been outfitted with a digital camera that allowed customers to put up photographs and quick video clips on to their Snapchat feed. However lately, Snap’s Spectacles have been eclipsed by Meta, which partnered with EssilorLuxottica to launch Ray-Ban sensible glasses. Although Meta hasn’t shared financials round its Ray-Ban glasses, EssilorLuxottica famous that the businesses have offered over 2 billion glasses since their 2023 debut. Luxottica plans to extend merchandise of the co-branded glasses to 10 million models by 2026, suggesting that the businesses are happy with the outcomes and potential of the glasses.
That stated, Meta’s glasses would not have AR capabilities; somewhat, the glasses have audio-based AI options in addition to photograph and video functionality. Meta has stated it’ll launch its Orion AR glasses in 2027, with know-how that can permit customers to scan their Threads feeds with eye monitoring {hardware}.
Different tech giants have glasses of their sights, too. At its IO developer’s convention in Might, Google introduced that it might be a part of the sensible glasses market by partnering with Warby Parker. And Apple, whose $3,500 VisionPro headset has didn’t catch on with shoppers, is reported to launch sensible glasses subsequent 12 months that mimic the present model of Meta’s Ray Bans, whereas engaged on extra superior AR glasses which might be nonetheless years away, in line with Bloomberg.
The Specs announcement follows a turbulent monetary interval for Snapchat. After years of worrisome financials, Snapchat appears to have stabilized and elevated free money circulate in the newest quarter. The glasses are partially a income diversification effort as the corporate is propagated by adverts to its social community.
Nonetheless, Snapchat didn’t share what the glasses will value shoppers. Meta’s Ray-Ban glasses, which would not have AR capabilities, value between $239 and $303 so it’s cheap to imagine the Specs’ costs shall be steeper as a result of {hardware} necessities.
The model and luxury of the glasses are additionally prone to be important, with shoppers having repeatedly demonstrated an aversion to bulky- or geeky-looking sensible glasses and headsets. With its 2026 launch date, Snap has thrust itself again into the dialog, however success will relaxation on whether or not it will possibly produce a product shoppers truly need to put on.
This story was initially featured on Fortune.com